Privacy policy

We acknowledge the significance of the information shared by our users and appreciate the trust placed upon us to handle such information with care and responsibility. This Privacy Policy [hereinafter referred to as ‘Policy’] defines the scope of privacy and degree of confidentiality protecting the information provided by our users and describes the exercise of collection and processing of such information by Think Factory. and its affiliates provided at the time of registration or otherwise, through our websites, services, devices, products, applications, programs and facilities that refer to this Policy. At any given point of time, our user can at his/her discretion, allow or forbid collection and use of his/her personal information.


This Policy applies to websites owned and operated by The Think Factory. [hereinafter referred to as “Think Factory”] and is known by the brand name “Zookeeper”. By using our websites, the user agrees to our use of his/her personal information (including sensitive personal information) in accordance with this Policy, as may be amended from time to time by us at our discretion. The user also agrees and consents to us collecting, storing, processing, transferring, and sharing his/her personal information (including sensitive personal information) with third parties or service providers for the reasons and purposes set out in this Policy.

Think Factory and its affiliates proclaim and accept their responsibility to protect the user’s personal information. This document contains the rules upon which such information is collected, stored, processed, transferred, shared and used and also the reasons for disclosure of such information. 


Personal information subject to this Policy will be collected and retained by Think Factory., at their registered office situated at 403, 404, Abhijeet -3, Above Pantaloons stores, Law Garden, Mithakhali, Ahmedabad- 380006.


  1. Collection of information

We collect personal and non-personal information from our users to constantly improve and enhance the quality of our products and services. In the course of using our website, technical and/or non-personal information about the user, including, the user’s Internet Protocol [IP] address, the location of the user’s device or computer, content interaction information, including, information about the user’s internet service provider, the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content viewed or searched for by the user, page response times, download errors, length of visits to certain pages, and page interaction information, device metrics, such as application usage, connectivity data, errors of the device in use, version and time zone settings, purchase and content use history, may be collected and/or analysed automatically.  We may also use device identifiers, cookies and/or other technologies on devices, applications and our web pages to collect browsing, usage or other technical information.

Personal information [refer inclusive list given below] pertaining to the user is collected only upon receiving prior consent/permission from the user to collect and use such information in accordance with the procedures stipulated in this Policy. Upon, tendering his/her consent, the user voluntarily supplies such information.

“Personal information” includes:

  • Information provided by the user during the process of registration at our website including the user’s login credentials, full name, age, postal address, contact number and e-mail address. Information provided by the user during purchase, such as a billing address, location, IP address and payment information provided for processing the payment.
  • In the event of the user opting to be registered as a contributor, such information provided for personal identification. 
  • Registered users of our websites will also have an option to provide additional personal information such as addresses and phone number(s) within their accounts for delivery of goods or mails. Every user may choose as to what information may be displayed publicly at “Edit Profile” page.
  • Every user has the right to refuse the submission of personal information at any time. However, in such cases, some functions and services offered at our website may not be at its optimum and/or made unavailable, in part or in its entirety.
  1. Use of personal Information

Personal information provided by the user is used by our website to provide, perform, develop and improve the products and services that we offer our users for the following purposes:

  • Creation, management and maintenance of an account.
  • Processing of the user’s inquiries and operations at the website.
  • Customer service.
  • Data analysis and statistical research for the purposes of improving offered goods, products or technologies.
  • Provision and display of the content specially chosen in accordance with preferences and interests of the user.
  • Fulfilling orders, delivering products and services, processing payments and communicate with the user about his/her orders, products and services and promotional offers.
  • Provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Services.
  • To recommend features, products, and services that might be of interest to the user, identify his/her preferences, and personalize the user’s experience with our website and Maintenance of operation of interactive areas.
  • Identification of the supplied files as belonging to a certain contributor.
  • Realization of communication and contacts on matters concerning transactions made by the user.
  • Notification about new goods, services, follow-up and updates to the website user.
  • To detect and prevent fraud and abuse in the collective welfare and interest of the security of our users/customers. Marketing communications for promotion and advertising of and third-party products.

Think Factory and its websites collect personal information about its users only. We will ask for user’s consent before using his/her personal information for a purpose other than that listed in this Policy.

Think Factory and its websites have the ability to send communications concerning transactions performed by the user, payment reminders and questions concerning purchase confirmation, feedback and reviews.

Users are free to select one-click opt-out possibility to unsubscribe from promotional and advertising communications. Think Factory and its websites will not further send promotional and advertising messages once objection is received from a user. This one-click subscription is not available for transactional messages that are generally required. To opt-out of communications connected to transactions, users shall deactivate their accounts.

Our promotional and advertising messages will always contain both return e-mail address and physical postal address of Think Factory and its websites. This return e-mail address will be capable of receiving user communications for not less than 30 days after the transmission of the original message.

Personal information collected by Think Factory and its websites may be processed and stored in facilities belonging to Think Factory and its websites and/or legally used by Think Factory and its websites. By providing Think Factory and its websites with the personal information, users permit its transfer outside the country within the bounds of such use, provided that privacy laws of such other countries where the information is transferred may significantly vary compared to that in user’s jurisdiction, for the time being in force.

  1. Disclosure of personal information

Except in situations clearly stipulated in this Policy, Think Factory and its websites do not disclose, sell, lease, lend, rent or make available personal information of the user to any third parties.

User’s personal information can be disclosed and shared with partner agencies that render services on behalf of Think Factory and its websites. The services may include delivery of products and services, data storage, payment processing, transmitting content, scoring, assessing and managing credit risk, providing customer service, etc. These third parties will receive only the information required to provide said specific services; the information will be kept and protected by the same principles and level of protection followed by Think Factory and its websites and it will not be used for any other purposes.

Information about users may also be passed and disclosed as a business asset in the case of acquisition, sale or absorption of the company. In the event of this unlikely case, Think Factory and its websites will inform users in accordance with the procedure outlined below.

If required by the law for the time being in force, Think Factory and its websites reserves the right to disclose and pass personal information of its user(s), on good faith basis that such disclosure is necessary to protect its rights and/or to comply with a judicial or quasi judicial proceeding, court order or legal process served on its website.

  1. Access to own personal information

The user may have access to his/her personal information, such as name, address, payment information, profile settings and such other details divulged by the user in the course of transacting in out website. We will retain the user’s information only such period as may be necessary to fulfil the purposes outlined in this Policy unless in certain scenarios that warrant a longer retention period as required or permitted by law, for the time being in force. The user may contact us in writing to request the updating, correcting or removal of Personally Identifiable Information that he/she has provided to us at any time using the contact information provided at the end of this Privacy Statement. 


  1. Use of cookies and other technologies

Think Factory and its websites and our partners use cookies or similar identifiers and technologies to analyze trends, administer the website, enable our systems to recognize the user’s browser or device, track user’s movements around the website, and gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level.

We partner with a third-party ad network to either display advertising on our website or to manage our advertising on other websites. Our ad network partner uses cookies and web beacons to collect non-personally identifiable information about the user’s activities on this and other websites to provide the user targeted advertising based upon his/her interests.

The user can allow or forbid the use and acceptance of cookies on his/her computer or device. If cookies are blocked by the user, it may prevent them from being able to register or perform other interactive functions on the website, but it will not affect the user’s ability to perform general navigation within the site.


  1. Protection of the user's personal information

The privacy and security of our users are our foremost concern and Think Factory and its websites take all necessary precautions to ensure the privacy of your personal information during transmission by using encryption protocols and software. We follow the prescribed security standards when handling payment data and information. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal user information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. Our devices offer security features to protect them against unauthorized access and loss of data. The user can control these features and configure them based on his/her needs. It is important for you to protect against unauthorized access to your password and to your computers, devices and applications. Be sure to sign off when finished using a shared computer.  

Think Factory and its websites only collect the information required to complete online purchases and information gathered in the context of certain business activities that it conducts or supports. Please note that failure to provide information required for transactions will likely cause them to be declined.

Access to personal information is limited to authorized personnel who require it to perform their duties.

Any request to access or correct personal information must be addressed to & we shall ensure to help resolve the same.


  1. Minor Users

Site, Site content, products and services are neither intended to be used by minors and persons under age of 18, nor designed and intended to wilfully and knowingly collect, use, or disclose any personal information from minors and persons under the age of 18. Think Factory and its websites will immediately remove personal information provided by children and/or search to obtain a verifiable parental consent for the collection, use or disclosure of personal information from children, as soon as it is brough to the knowledge of Think Factory and its websites’ that any personal information from children was submitted or collected through the websites.


The User confirms and warrants that he/she has reached the age of 18 and has sufficient knowledge and is adequately informedabout the usage of the Site and is aware of the legal obligations, liabilities, responsibilities and/or commitmentsthat can arise as a result of usage of the website and/or its contents and files. The user agrees to bear full responsibility for all cases of usage of the website and the contents that follow, without distinction, as well as for use of his/her login and password by third parties including minors and persons under the age of 18 living with him/her.


Our websites may contain links to websites, services, products and functions of third partie(s), subsidiaries and/or affiliates that may use and conform to different rules and procedures of confidentiality provision from those that are stated herein and any decision made by the user pertaining to use of such third partie(s) shall  be the personal choice and decision of such user and  Think Factory and its websites shall not be held responsible for any outcome that may accrue as a result of the same.


  1. Blogs

Our websites offer publicly accessible blogs or community forums. The user shall be aware that any information he/she provides thereinmay be read, collected, stored, processed and used by others who may access them.


Our blog is also managed by a third-party application that may require the user to register in order to post a comment. We do not have access to or control of the information posted to the blog. The user will need to contact or login into the third-party application if he/she requires the personal information that was posted to the comments section removed. To learn how the third-party application uses the user’s information, please review their privacy policy. WordPress: Privacy policy


  1. Social Media Widgets

Our websites include social media features such as Facebook LIKE button and widgets, such as the SHARE button or interactive mini-programs that run on our websites. These features may collect the user’s internet protocol address, which page(s) he/she is visiting on our websites and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. The user’s interactions with these features are governed by the privacy statement of the company providing it and Think Factory and its websites shall not be held accountable or responsible for any event that follows the said action.


  1. Changes to these rules

This privacy policy shall be updated from time to time to reflect the changes in our information practices or amended/modified legal requirements. The user will be duly notified of any material change by means of a notice on this website prior to the effective date of such change. We encourage our users to periodically review this page for the latest information on our privacy practices.


  1. Contact Us

For any questions, concerns or suggestions regarding our privacy policy, please contact us at Think Factory, Think Factory., at their registered office situated at 403, 404, Abhijeet -3, Above Pantaloons stores, Law Garden, Mithakhali, Ahmedabad- 380006 India & Email:

Both users and persons who don’t use Think Factory and its websites services shall be free to contact Think Factory and its websites with any questions, concerns or suggestions.

Disclaimer :

*This site is intended for audiences in India only.

**The purpose of content (text, graphics and visuals) on this site is to promote broad consumer understanding and knowledge of various Design- led, Unique and Finely crafted décor products for children between the age 2-12 years. The products comprise range of easy storage solutions, bedding, furniture and décor art and accessories. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding the safety and allergy or other/medical condition and before undertaking to buy any product from this website. and never disregard professional medical advice or delay in seeking it because of something you have read on this website

Effective Updated Date: 5 Jan 2022